The Jane Parker Fruitcake Story
Fruitcake from Jane Parker became an iconic American brand at the A&P Supermarket:
Since the late 1930’s, Jane Parker Fruitcake has been a staple of American families’ holiday traditions. There's something about the rich goodness of Jane Parker Fruitcake that folks just can't resist. That's because Jane Parker Fruit Cake is real, old-fashioned fruitcake, generously filled with more than 2/3 luscious fruits and nuts. Plump, juicy raisins, tangy citron, and orange peel, glazed pineapple, red cherries, and crunchy pecans are just some of the ingredients that make Jane Parker America's favorite fruit cake.
The Jane Parker Fruitcake Timeline
An American brand is born:
Jane Parker is a brand that has symbolized premium quality baked goods. For over 80 years all products were baked for and sold exclusively at over 16,000 A&P supermarkets across America.
The 1940's - 1970's:
A family holiday tradition
Over the next 40 years and across multiple generations, Americans made Jane Parker products a part of their daily lives. During the holidays, a Jane Parker Fruitcake was a family tradition.
The 1980's - 2016:
Where did Jane Parker go?
Over time, A&P’s footprint across America declined, and as stores closed, Jane Parker products became harder to find. Eventually A&P filed for bankruptcy and the Jane Parker brand, products, and beloved fruit cake was thought to be gone forever.
Two brothers, Chris & Alex Ronacher rescued the Jane Parker brand along with all the original recipes and begin baking the beloved fruit cakes again. To the delight of customers everywhere, Jane Parker is back, and the tradition continues!
When we heard the news about the Jane Parker brand being lost forever, our first thoughts were that we had to rescue it.
How would the Holidays ever be the same again without a Jane Parker Fruit Cake?
Mom & Dad, Grandma & Grandpa, and millions of families across America grew up enjoying Jane Parker fruit cakes, and it was part of family tradition.
So, when the rights to the brand, along with all original recipes were being held in a bankruptcy liquidation sale, we put in a bid....and we won!
With the support of our family, help from friends, and an amazing relationship we formed with our baker and suppliers, we were able to successfully bring this beloved brand back into production, all right here in the USA.
We are so pleased to know that rescuing this iconic American brand has brought happiness to so many families across America.
Everyone can once again enjoy a premium quality Jane Parker Fruit Cake, and the tradition continues!!
You'll find Jane Parker Fruitcake a treat for any occasion through the entire year, from New Year's to Christmas……it’s the ideal dessert for any occasion!